How to add £1.2m to Your Monthly Revenue in 12 months using our Unique Battle tested framework.
Who is this for?
- Ambitious B2B businesses that have an existing sales function and want to increase revenue AND profitability by over 30% YOY
- Businesses that want a documented, repeatable sales and marketing process that will deliver sustainable, predictable growth for years to come.
- CEOs and Business leaders that want to break free from the sales operation, so they can concentrate on driving the business vision.
- Businesses with a proven track record of delivering results who want to supercharge that success by reducing poor sales performance and attrition.
- Ambitious B2B businesses that have an existing sales function and want to increase revenue by more than 30% YOY
- Businesses that want a documented, repeatable sales process to deliver results for years to come
- Funded businesses looking to supercharge their success and reduce finance and time burnt through poor sales performance and attrition.
- CEOs and Business leaders that want to break free from the sales operation, so they can concentrate on driving the business vision.
Who isn't this for?
Companies without happy customers
Companies without a compelling offer, or documented ROI for your prospective customers.
Before we start, does it work?
Here’s what some of our clients have to say…
Stephen Williams - Sales Director - Vohkus Ltd. - IT Services and Consultancy:
“I think that it's one of the best investments a sales team can make is to invest in your services. You're delivering a service that is bespoke and leaving us with evergreen, digitised training materials which means we can continue to scale if our engagement were to end. I've seen and experienced the ROI with my own eyes, and would not hesitate to recommend your services to the next person that asked me ”
Gareth Brook - MD - Awaking Giants - Datacentre Services:
£Multi-million pipeline generated in <3 months
“Within a few weeks of working with The Direct Sales Company, they had overhauled our messaging, defined a sales process, and arranged meetings with senior contacts at several multi-billion dollar corporations. Our pipeline was filled very, very quickly, and we had the sales system and processes in place to manage it. I would highly recommend TDSC to any Managing Director looking to scale their outbound sales operation”
Matt Cole - Sales Director - Eco Cleaning Services
“We’d used external companies before, but were always left disappointed with the results. Since working with Joe and his team we have a predictable flow of new business opportunities added to our pipeline on a daily basis. As a company, we’re now forecasting significant revenue growth for this financial year and it will be a direct result of working alongside The Direct Sales Company to evolve our sales operation."
You're about to learn:
The 10 things that are KILLING your sales growth, and how to eliminate them from your business
What your options are, and why most of them just won't work
The process which will see your outbound pipeline double in as little as 6 weeks
The real reasons why sales teams aren’t achieving what’s possible post-Covid
A 5 step guide to increasing profitability by having a documented, repeatable sales process which provides sustainable, predictable growth.
... And how you can lay the sales foundations that will instantly increase your business value.
The new normal has completely changed both your customer base and how businesses have to prospect to achieve sales success.
Sales functions that haven’t pivoted in this period are struggling more and more to create predictable or sustainable growth.
Old, dated ways of going to market are killing profitability..
...and millions upon millions of ££s are being spent paying sales teams to sit and manually reach out to prospects, without any way to measure what methods are being successful.
Problems you could be experiencing, which are preventing you from growing
- Wanting to scale, but not having the resource to hire and train more salespeople.
- Lack of defined, predictable results harming your business valuation
- Existing sales results are spiky and unpredictable.
- Sales and Marketing departments acting independently of one another.
- Hiring experienced salespeople with a ‘book’ of customers is really expensive and unpredictable.
- Salespeople spending hours on LinkedIn and email trying to manually generate interest.
- People wearing ‘many hats’ - onboarding and training sales staff is too costly in terms of time and finance.
- The lack of a defined sales process makes it difficult to replicate what the top sales reps are doing.
- Established sales staff not having time to prospect as dealing with existing customer relationships.
- Outbound reps struggling to get customers on the phone since the rise of remote working.
- New sales hires are unpredictable in ability and hard to retain.
So what are the options?
..Hire?
More staff can deliver more results....
But hiring is expensive - in both time and resources.
The attrition rate for new sales hires is over 50% in the first year
...and it can take over 6 months for a new leadership team to start delivering results....
...and there is no guarantee you'll get 6 months down the road and end up back where you started.
External lead generation?
lead generation would give an instant increase in outbound leads and interested prospects....
...but there's often a disconnect, with the lead generation company 'throwing leads over the fence'.
...which means lots of wasted time by sales re-qualifying poor opportunities.
..and it does little or nothing for your customer journey.
Invest in training?
Sales training and consultancy can be a great short-term solution...
..and often there is a spike in productivity shortly after event...
..but the benefits are often short-lived..
..with the salespeople returning to their old way of doing things...
...and the processes become diluted over time.
Do nothing?
If your product is good, and you have happy customers then organic growth won't be insignificant..
..and you will likely see reasonable growth.
...but you will fall way short of what is possible...
and any success, even from organic growth...
...is STILL reliant on the existing sales function to maximise the opportunity...
So why work with us?
We allow you to reach the true potential of what your business is capable of..
..removing all of your sales inefficiencies and clearing any bottlenecks...
..allowing for free-flowing, scalable, predictable and sustainable revenue growth.
You will have outbound sales and marketing function galvanised by a proven methodology responsible for over £140m in direct sales revenue, with a coherent and easy-to-implement process which will see attrition reduce and revenue soar
All with the skills and knowledge residing in-house.
What you will get by working with us:
Up to 100% increased outbound opportunity pipeline in 8 weeks, and be on course to double your revenue growth in 12 months.
An outbound sales and marketing foundation capable of 10X your business.
A leadership team set free to concentrate on high-value tasks and driving the business vision.
A proven, documented sales and marketing process guaranteed to boost existing sales performance.
Technology consultation to ensure you’re getting the best of the technology you have in-house, and know what sales technology is going to give the best ROI.
A CRM full of 1000s of your ideal prospects from our certified, GDPR-compliant database.
A Systemized lead nurturing mechanism to prevent opportunities from slipping through the cracks.
Weekly reporting.
CRM integration.
Sales playbooks that will enable new recruits to ramp up faster than your competition.
Integrated systems to enable efficient scaling and management of new leads.
Peace of mind knowing that prospects aren’t falling through the cracks.
Value for money on your existing sales investment - No more paying salespeople to sit on LinkedIn or send emails all day!
Increased sales staff retention.
Improved customer experience.
The satisfaction that every bit of technology or sales software used in-house is working as efficiently as it possibly can be.
- Up to 100% increased outbound opportunity pipeline in 8 weeks, and be on course to double your revenue growth in 12 months.
- An outbound sales and marketing foundation capable of 10X your business.
- A leadership team set free to concentrate on high-value tasks and driving the business vision.
- A proven, documented sales and marketing process guaranteed to boost existing sales performance.
- Technology consultation to ensure you’re getting the best of the technology you have in-house, and know what sales technology is going to give the best ROI.
- A CRM full of 1000s of your ideal prospects from our certified, GDPR-compliant database.
- A Systemized lead nurturing mechanism to prevent opportunities from slipping through the cracks.
- Weekly reporting.
- CRM integration.
- Sales playbooks that will enable new recruits to ramp up faster than your competition.
- Integrated systems to enable efficient scaling and management of new leads.
- Peace of mind knowing that prospects aren’t falling through the cracks.
- Value for money on your existing sales investment - No more paying salespeople to sit on LinkedIn or send emails all day!
- Increased sales staff retention.
- Improved customer experience.
- The satisfaction that every bit of technology or sales software used in-house is working as efficiently as it possibly can be.
How do we guarantee results?
Your sales team will be set free from sales admin using the very latest in technology, results are achieved by letting them concentrate on nurturing customers and prospects ONLY once they have been qualified and shown interest in what your company has to offer.
TDSC Ltd. has created the first completely modular sales process, which enables any sales rep, to sell any product, to any organisation. Even as your products and services evolve, it will continue to deliver results.
It’s a proven framework that has generated over £140m in revenue and recently enabled a new sales team to go from a standing start to over £1m MRR within 12 months.
We follow a 5 step formula, that I will share with you shortly, which ensures every single part of your sales operation is optimised to deliver sustainable growth.
A bit about our founder...
Joe Milnes, the founder of TDSC Ltd., has over 2 decades of experience in direct sales execution, and for the last 6 years has been responsible for building and training sales teams for one of the UK's largest technology resellers.
Most recently he designed and implemented the sales process for the ‘Vohkus Academy’ graduate sales program, which saw a sales team of graduates go from a standing start to over £1.2m Monthly Rev in less than 12 months. All from a team consisting of reps with zero sales experience, and little or no knowledge about the IT industry.
He developed the ‘wedge’ sales process which enables any rep to sell any product into any organization - and was at the heart of the sales engine responsible for catapulting Vohkus Ltd. from $40m to $100m revenue within 5 years.
The Direct Sales Company was set up to combine the knowledge and the systems gleaned above and couple it with the very latest in outreach technology to allow ambitious B2B companies to scale their sales operations in a way that has not been possible before now.
Now, here are the 5 steps to achieve sustainable, predictable revenue growth and increased profitability.
This is how you supercharge your outbound sales using a combination of the latest outbound technology...
using 2 decades of sales knowledge
...and 6 years of experience building and scaling outbound sales teams from scratch.
The delivery will take place over 5 steps:
1. DISCOVERY
We research your existing clients in-depth - document pain points, desires, and the reasons they buy from you.
We collate existing marketing material - testimonials, case studies, and quantifiable benefits of working with your business. Add to this if needed.
Using the information gleaned above, collate a contact list/database of thousands of your ideal customers and contact details. Email addresses will be collated and verified.
"If you ask most sales teams why a specific client buys from them, they’ll probably not be able to tell you.
You’ll hear phrases like ‘we get along well’ or ‘they like our service”. One of the biggest mistakes a company can make is not understanding the exact reasons a customer would buy from them.
Ensuring a comprehensive understanding of what pains your product or service solves is the first step to ensuring consistent sales success."
2. BUILDING
Research your existing clients in-depth - document pain points, desires, and the reasons they buy from you.
Focus efforts where the messaging is likely to resonate most
Create specific marketing and sales material based on your existing customer successes, and drive traffic to them.
Systemise the customer/prospect journey using proven methodologies.
"It’s an appreciation of the subtle differences between how people react to being approached on different channels that sets us apart.
Messaging that works really well over email, won’t necessarily work via LinkedIn, and vice versa. LinkedIn is a networking site, not a sales site, so people tend to respond negatively to overt sales messages.
This is just one example. Having a robust and resilient strategy across each and every channel is a sure-fire way to increase sales performance."
3. COMMUNICATION
A database of thousands of prospects will be collated and contact details/emails etc. validated.
Multiple channels will be utilised to contact dream prospects. We use automation technology to take the heavy lifting off your sales team. .
New opportunities are created and worked as far down the sales funnel as possible, before being handed over to your internal sales team.
The internal sales team proceed with confidence knowing that the proven methodology will give the best chances of success.
'One of the reasons we believe businesses experience disappointing results with lead generation companies or automated outreach is because prospects are ‘rushed’ from step 1 above, to step 3 or 4.
This creates friction in a consultative sale, with the output being either a high volume of unqualified leads or sporadic qualified opportunities.
TDSC works alongside and enhances your existing sales team’s efforts to ensure that interest is generated, and nurtured to a point where it makes sense to pass the opportunity over."
4. STANDARDIDASTION & OPTIMIZATION
It doesn’t matter how effective a sales process or campaign is, if it can't be replicated then scaling the sales operation, and having senior leadership step back from the trenches will never be possible.
TDSC will collate all successful messaging and campaign analytics and will produce digital ‘how-to’ guides for every element of your new sales process.
The knowledge and methods employed by TDSC throughout the engagement will stay within your business to be used as your sales team can be scaled. It will be a tried and tested framework, tailored specifically for your business and your customers.
"With traditional sales services and lead generation engagements, the knowledge leaves when the contract ends - TDSC Ltd. are committed to changing your sales processes for the long term, and ensure that all the knowledge, skills, messaging and techniques remain to be used in-house long after the engagement ends."
5. SCALE
Once results can be seen, clients have been onboarded, and the new process is proven for your target market - TDSC Ltd. will work with you to scale your sales operation.
"Employing salespeople is expensive. It takes time to recruit, interview, onboard and train for 50% of new sales hires to leave their position within the first year of employment. There are three main reasons why this percentage is so high.
The most important factor in an interview process shouldn’t be defining who the leadership team ‘like’, it should be how capable they are of doing the job. TDSC’s unique interview process focuses solely on salespeople's ability to help deliver your vision.
Companies also look to hire expensive, experienced salespeople because they haven’t got the time to train and onboard junior reps from scratch - but expensive salespeople come with baggage, and are less likely to follow even a proven framework. This leads to a mismatch and often leads to parting ways months down the line with nothing to show for it.
lastly, a lack of defined training and onboarding - most companies know what their sales team should be doing, but one of the biggest downfalls is not having a failsafe way of explaining how they should be doing it. With a digitalised sales process, new energetic recruits are able to ramp up incredibly quickly and reach full speed in 30% less time than the industry average."
Applying these 5 steps will achieve guaranteed short-term opportunities, and long-term increased revenue and profitability:
You'll find out EXACTLY why your customers buy from you.
You'll have the systems, sales process and methodology needed to optimise every part of the sales funnel.
You'll be in a position to scaling your outreach X10, contacting your ideal customers on autopilot, leaving your sales team FREE to nurture relationships, chase down warm leads and close opportunities
Standardisation across all the systems, processes and knowledge gleaned from the engagement so you have a proven, digitalised sales process that will see you have success long after the engagement has ended.
You'll be in a position to scale your sales team in the most efficient way possible by recruiting well, and having a digitalised training and onboarding process.